The Carolinas Society for Healthcare Strategy and Market Development is led by a dedicated group of men and women who work diligently to improve the strategic planning atmosphere. Board members volunteer their time to work together to bring members the best education, provided by top-notch thought leaders in the industry along with resources and networking opportunities to help members succeed. If you're interested in becoming a Board Member, please email us at for more information.

Board of Directors


Cathi Durham


Cathi Durham
Director, Strategic Growth & Business
Mission Health
428 Biltmore Avenue
Asheville, NC 28801

Vice President
Education Chair
Rachel Baker
Planning Manager, Strategy & Business
Spartanburg Regional Healthcare System
101 East Wood Street
Spartanburg, SC 29303
Member & Sponser
Recruitment & Retention
Sara Sears
Director, Strategic Planning
Self Regional Healthcare
1325 Spring Street
Greenwood, SC 29646

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Kristy Hubard
VP, Strategic Services
New Hanover Regional Medical Center
2131 S. 17th Street
PO Box 9000
Wilmington, NC 28402

Past President
Member Engagement Chair



Sarah Bacik
Director, Strategic Planning
Medical University of South Carolina
169 Ashley Avenue
Charleston, SC 29425

Member & Sponsor Recruitment & Retention Co-Chair

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Trey Adams
Managing Partner
Atlas Stark Holdings
PO Box 6309
Raleigh, NC 27628

Education Co-Chair


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Jhaymee Heinlein
Director, Strategy Management & Growth
Carolinas HealthCare System
2709 Water Ridge Parkway
Charlotte, NC 28217

Education Co-Chair
John Miller
National Vice President
5250 Old Orchard Road
Skokie, IL  60077
At-Large/Member & Sponsor
Recruitment & Retention Co-Chair
Will Pittman
System Director, Strategic Planning
UNC Healthcare
2500 Blue Ridge Road, Suite 220
Raleigh, NC 27607
Engagement Co-Chair

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Sara Holleran
Chief of Staff
Duke Clinical Research Institute
4300 Tower Blvd. Suite 1300
Durham, NC 27717


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Will Haithcock
Senior Strategy Analyst
Cape Fear Valley Health System
1638 Owens Drive
Fayetteville, NC 28304